He developed industry-leading approaches in using data and analytics to maximize the performance of artists' albums and songs on streaming platforms.
Jay Frank, a digital music pioneer who created innovative approaches to developing artist careers, died Sunday of cancer. He was 47.
Many of his creative tactics surrounding playlist streaming have since become standards in music marketing, enabling record labels to forge deeper connections between artists and fans, as well as helping artists reach new audiences around the world. "Jay's passing is not only a great loss for those who knew him, but for the music industry as a whole," says Silvio Pietroluongo, senior vp of charts and data development. "I met Jay when he was at Yahoo more than 15 years ago and he cleverly convinced me that streaming, namely Yahoo, should be factored into the Hot 100.
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