Jasmine Jordan, Michael Jordan’s daughter, is building a name for herself on the sidelines. Currently serving as a field representative at the Jordan Brand, she works with 13 WNBA athletes, including Aerial Powers, Dearica Hamby and Rhyne Howard.
After five seasons with the team, she felt it was time to expand her skill set. She realized that the barrier of entry for women in sports is more complex than for men; Jordan wanted to be in a position where she could either develop more athletes or connect more women into the sports space. Joining the Nike team, specifically, the Jordan Brand, would enable her to move the needle among female athletes through sport, culture and fashion.
Initially, Jordan served as a field representative in sports marketing, solely managing the relationship between the Nike Jordan Brand and the Hornets, the only Jordan team in the league. She then started picking up NBA players in the South East division before working with WNBA players. Maya Moore had already been signed but was in the process of retiring when Jordan joined the team. That’s when she began analyzing and recruiting other female athletes that would fit with the Brand.
Jordan would like to run the company one day. She understands, though, that to be an effective leader, she has to know all the areas of the company—that’s what she’s working towards in her career. As Jordan continues to pivot in her career and preserve the Jordan legacy, she focuses on the following essential steps:Recognize who the transition benefits. How does this affect your family and those you care about?
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