Japan’s culture of oshi-fandom is a fulfilling hobby for many, but paid for experiences can lead to falling into a toxic ‘swamp’ of debt and obsession
For those in the market for an oshi to worship, there are thousands of groups and individuals to choose from, with delightful lost-in-translation names such as Babyraids, Smileage, Up Up Girls, and the Possibooooo.
Some more dedicated fans dine alone with pictures of their oshi for company. It is this sense of “co-creation” that has many hooked. Nagomi Sato, 22, “supports” Korean idols from their first auditions. “I want to see them excelling in the brief moments when they are shining as idols, which are beautiful, sparkling, fleeting, and precious,” she says.
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