Japan looks likely to keep its borders shut for some time to come despite a plunge in virus cases. That's a hardship for many businesses that had come to rely on foreign tourism.
Sales clerk Emiry works at the "6%DOKIDOKI" store which specializes in “kawaii,” or cute products, in Tokyo's Harajuku district Friday, Oct. 22, 2021. Filled with pink, fuzz and cuddly bears, the tiny store in the heart of the Harajuku district, is bursting with “kawaii,” the Japanese for “cuteness.”
6%DOKIDOKI opened 26 years ago and has a loyal following: when it was imperiled by the pandemic downturn, supporters in and outside Japan started up crowd-funding campaigns to keep it afloat. It is also boosting mail-order sales and has introduced colorful face masks in a psychedelic flurry of hues and bear-shaped pouches useful for carrying hand sanitizers.That even might be optimistic.
People remain nervous about foreign travel in this insular “island culture,” said Kotaro Toriumi, a tourism analyst and travel books author. “Even one day of quarantine is going to squelch tourism,” Toriumi said, having just returned from a business trip to France, still the No. 1 destination for global tourists.
But domestic travel still cannot fully offset the loss of business from tens of millions of foreign tourists.
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