The 30-year-old beauty pro and social media star is now boss of her own thriving business.
Estee Lauder and Elizabeth Arden both started their empires from nothing, developing their lotions and creams from scratch and making their way in a male-dominated business world.
The Scottish internet star has gone from makeovers in department store beauty halls to being CEO of one of the hottest brands in the world.But it was the launch of the 30-year-old's own company Vieve in 2020 that sent her from the shop floor to the boardroom.In 2022, Vieve attracted a £5.5m injection from investors, including the venture trust which invested in the early days of mega-brand Charlotte Tilbury.
"I think the industry is changing all the time and hugely since I started. The way it's changed is quite exciting because it's opened it up to everyone. "Jamie enjoys her role on social media.She believes authenticity is very important when it comes to the content she posts."I try and think about what I’m putting out to see if this is actually going to make someone else feel good or is this just a moment of sharing my life.
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