Recently installed as the sports titan’s heavy hitter, he looks to launch the network into the digital age. James Pitaro was recognized as part of 2018's Variety500 presented by VZMediaPlatform
Named ESPN’s president earlier this year, Pitaro is charged with leading the nation’s largest sports-media outlet through an era of great change. He supervised the launch of a broadband outlet, the OTT subscription service ESPN+, and is eager to cultivate younger viewers with rights deals for boxing and mixed martial arts.
Under his aegis, ESPN aims to move forward on several fronts: working to steady its relationship with the National Football League; moving some daytime programming to New York City; and quelling the political commentary coming from some of its colorful personalities. This after ESPN experienced some erosion in the numbers willing to subscribe to its cable outlets, which broadcast some of media’s most popular properties.
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