As Activision prepares for its acquisition by Microsoft, its execs, and a celebrity guest star, have discussed the future of their business.
Are you ready to rock like it’s 2005? Next time you read about Activision Blizzard cutting staff, which probably won’t be long given the current state of the industry, remember this story and the fact that they paid James Corden to chair their most recent company meeting. Yes, James Corden. That well known games industry expert and businessman.
There was also a lot of talk about AI and machine learning, as Kotick praised Microsoft’s research into the area and hinted that Activision Blizzard was poised to take advantage of it. That no doubt means replacing human creators, at least to some degree, with Kotick seeming to imply that he wanted to use AI to voice and operate non-player characters in games.
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