J.D. Power EV Consideration Study shows more shoppers likely to buy an EV
, the study found that charging availability away from home has become a much larger factor keeping many shoppers from taking an EV home. So on the one hand, there have never been more EV models available and there's never been better charging infrastructure than now. On the other hand,the lack of public charging made them unlikely to consider an EV; that figure jumped to 49% this year.
Stewart Stropp, executive director of EV intelligence at J.D. Power, called public charging stations"the biggest friction point for consideration," because it"isn’t keeping pace with the rising number of EVs on the road. While owners are impressed by what automakers are offering, they’re also thinking about how, when and where they’ll be able to charge their vehicles away from home.
Populating the public charging landscape to manage the uptick in EV adoption is a big, massively expensive task at the same time as EVs are proving to be big, massively expensive investments. State and federal government initiatives — and automakers — are working on it, but we see it being a friction point for years.
A shame, because the study hints at the potential audience for EVs. Among those who commute more than 45 minutes each way to work, 35% are"very likely" to consider and EV. Among those who've had nothing more than a ride as a passenger in an EV, 25% are"very likely" to consider buying one. And this year, more drivers of ICE-powered vehicles and EVs say they're leaning into buying a first EV or another EV than did so last year.
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