When you buy a mask, one will be donated to a local hospital. WinWin
, have teamed up to provide masks for hospitals across Canada, whilst simultaneously providing safe face coverings for consumers.
When the pandemic hit, Camilleri was forced to lay-off her team, however several of her staff volunteered to return to the production studio to make masks. “We had fabrics available that met the safety protocols and wanted to do what we could to help,” the designer explained in a release. Expanding that initiative further, Camilleri and her team are now making masks for consumers, too.
Retailing at just $15, for every mask sold, Birks and Camilleri will donate a second mask to a hospital. “People wearing masks when they leave their homes offers mutual protection that can significantly reduce the number of individuals exposed. The challenge is a shortage of masks available to consumers. By teaming up with Izzy we are able to provide masks for hospitals and protect our community,” Jean-Christope Bédos, the president and CEO of Birks said in a statement.
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