The story begins In 1878, when managers at Procter & Gamble's soap and candle factory in Cincinnati, Ohio, fielded consumer requests for more of 'the soap that floats.'
About this ratingIn 1878, managers at Procter & Gamble's soap and candle factory in Cincinnati, Ohio, were puzzled by consumer requests for more of"the soap that floats." The company had recently introduced a new product called, an offering meant to compete with the fine soaps from Spain that were then taking a fair bite out of the American market.
Perhaps Ivory's most famous feature — its ability to float — was the result of an accident! An employee failed to shut off the soap-making machine when he went to lunch. When he returned, he found the soap mixture puffed-up and frothy. After consulting with his supervisor, the decision was made to finish and ship the soap since the ingredients had not been changed in any way by the longer mixing time.
In 2004, however, a Procter & Gamble company archivist found information documenting that the"floating soap" came about through deliberation, not accident:
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