“Kitsch” is the pre-release buzz single for IVEstarship's forthcoming album
Yujin ends the verse with, “I live the way I want, what more do you want/ That’s my style.”video plays off the similar YOLO themes of following one’s unique path as Wonyoung sings in front of a mural of herself, and the girls ferociously and playfully dance together in front of a neon sign with the phrase: “You’re So Weird, Don’t Change.
” There’s even a bit of social commentary when the camera pans to a design on one of the members’ jacket back, with details boasting the phrase “Books, not guns. Culture, not violence.” dropping next month. The track comes as the first step after IVE signed a worldwide deal with Columbia Records in the States. Columbia will team with IVE’s Korean label Starship Entertainment (home to
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