ITV Studios has become the latest player to decide against participating in the physical Mipcom market in October, opting instead to launch its own sales event. Other distributors to have pulled ou…
Other distributors to have pulled out of physically attending the Cannes TV market includeand Fremantle, who have also opted for a digital presence as fears of a second wave of coronavirus haunt the continent.
ITV Studios, Fremantle and BBC Studios traditionally occupy some of the largest real estate at Mipcom. Fremantle has a beachside stand, while ITV Studios’ container-built hub outside the Palais has become a market mainstay. BBC Studios last year also developed and constructed a major beachside stand that they hoped to deploy for future markets.
“The ITV Studios Fall Festival will be an unmissable event for our buyers, from enhanced one-to-one meetings to fully produced content sessions,” said Ruth Berry, managing director of global distribution and Maarten Meijs, president of global entertainment at ITV Studios.
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