ITV Studios has forged a Global Partnerships division combining formats and finished tape, helmed by the newly-promoted Ruth Berry, who detailed her new role, the Plimsoll acquisition and FAST oppo…
while it is thinking about “how we can take natural history brands to different places” since the $125M acquisition of“Natural history can be quite a closed genre so this is a brilliant opportunity for us to enter the space and it has gone from strength to strength,” added Berry.
With that acquisition in mind, Plimsoll CEO Grant Mansfield told the Mip TV session that the outfit has two international projects of scale for ITV “coming down the line.” In common with one of Mip TV’s major themes, Berry also talked up ITV Studios’ position in the FAST and AVoD space, which she described as a “really interesting world,” pointing to new channels for shows likeShe said the distributor’s new ability to harvest viewer data has “opened a pandora’s box” and is influencing business decisions.
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