Loose Women, Good Morning Britain, This Morning and Lorraine have been hit with a ratings slump and are now facing crisis talks with ITV bosses.
Loose Women , Good Morning Britain , This Morning and Lorraine are in the midst of crisis talks as they grapple with a significant drop in viewership.
Even the annual ITV summer bash, a highlight where top stars mingle and unwind, is under threat of cancellation. According to reports, ITV's daytime supremo Emma Gormley has convened meetings to deliver the sobering news impacting the four mainstay shows. "They've claimed that pay freezes are already biting and ITV is tightening the purse strings by "not trialling new talent on regular segments".
An ITV spokesperson said: "Town hall meetings happen frequently for teams to keep up to date with company news and also serve as an opportunity for staff to have questions answered. The latest one was to celebrate the success of Lorraine Kelly receiving a BAFTA Special Recognition Award and the two BAFTA nominations for Daytime last weekend. It was also a transparent portrayal of what is currently happening across the industry.
Lorraine Kelly Loose Women This Morning Good Morning Britain
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