Italy’s ‘Netflix of Culture,’ ITsART, Launches Across EU, Forges Cinecittà Pact

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Italy’s ‘Netflix of Culture,’ ITsART, Launches Across EU, Forges Cinecittà Pact
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ITsART, an innovative streaming platform dubbed the ‘Netflix of Italian Culture,’ was rolled out across 26 European countries on Tuesday, with plans to expand into the U.S. and China next year. Com…

, an innovative streaming platform dubbed the ‘Netflix of Italian Culture,’ was rolled out across 26 European countries on Tuesday, with plans to expand into the U.S. and China next year.

The service, which has the stated goal of driving the spread of Italian artistic and cultural heritage content globally, “Our aim is to provide a common platform that can reach a growing audience of consumers of Italian art and culture around the world, while also supporting the performing and visual arts sector,” said ITsART CEO“We will now focus on raising the level and depth of our content offering to make sure Italian culture is accessible for everyone.

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