Italy’s Death Toll Keeps Rising and Its Factories Have Closed—Here’s How MSGM’s Massimo Giorgetti Is Coping

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Italy’s Death Toll Keeps Rising and Its Factories Have Closed—Here’s How MSGM’s Massimo Giorgetti Is Coping
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'In Italy the coronavirus outbreak began on February 21st—the day of my Fall 2020 MSGM show. It’s a day I will never forget.'

show. It’s a day I will never forget. From that moment, the situation here in Milan has dramatically escalated in an unprecedented way—only a few weeks ago we would’ve never thought it possible.

Bad news is bombarding us and it’s very stressful. Of course we have to keep informed, but I feel that we also have to protect ourselves. I find the information overload coming from social media truly appalling. I understand that staying home isn’t always pleasant; living glued together under the same roof can be difficult for a lot of people. And our need to stay in touch, our craving for affection and companionship, it’s touching.

We’re quite a small team actually, 10 people in the women’s design studio and six people in the men’s; we’ve been constantly on the phone for the last couple of weeks, trying to get things going. It’s hard and exhausting. The office was shut down more than a week ago—it’ll be closed at least until April 3rd, I’m afraid, seeing how the circumstances have changed dramatically after last night’s decree. The situation is in constant flux, which is rather anxiety-inducing.

It’ll be interesting to see how the collections will look and how the brands will resume their business once this ordeal is over.

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