Marks and Spencer's TV spot features Ted Lasso actress Hannah Waddingham, while Asda's pitch to shoppers sees staff discovering singer Michael Buble in a store room.
Retailers have fired the starting gun on Christmas advertising season by launching their festive campaigns earlier than usual. Marks and Spencer revealed its Christmas TV spot on Wednesday, several days earlier than last year, while Asda also released a teaser for its seasonal pitch to shoppers. It comes as retailers aim to improve sales over the holidays following years of stretched finances for households after the COVID pandemic and the ongoing cost of living crisis.
it comes after the brand focused on community causes and gift giving last year, as part of a partnership with The Neighbourly Foundation, with an advert featuring Harry Styles song Treat People With Kindness. Asda's one-minute Christmas promo features supermarket workers browsing shelves looking at new products before they discover Michael Buble in a store room - and are greeted by him singing It's Beginning to Look a Lot Like Christmas.
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