Can Adele's new album, '30,' sell 1 million copies its first week out?
have reported that Sony has ordered 500,000 vinyl records for street date; that’s likely a global number, which means about half are for the U.S. That’s in addition to over a million CDs in the U.S. alone, according to speculation from sources familiar with the market. Target has an exclusive CD version ofwith three bonus tracks, and to get that deal knowledgeable executives believe the chain would have had to order between 350,000 and a million units — most likely around 500,000.
All told, that means about 1.2 million to 1.5 physical copies of the Adele album will be available in the U.S. in its debut week, which is unusual these days. At the very least, physical sales should hit about a third of that, or 500,000, according to the same sales and commerce executive. And though downloads are a fading format, it’s one in which Adele could do well in the debut week.
Anticipation for the albums looks strong. Over the last 10 weeks, Adele’s three previous albums combined have been selling and streaming nearly 41,000 units a week combined — a 173% increase — over their performance before then this year when the catalog averaged about 15,000 album consumption units a week., which averaged 9.9 million viewers and included performances of four new songs, as well as an interview with Oprah Winfrey.
That’s not a bad problem for Sony to have, of course. As one music executive points out, people can argue over whether Adele will hit the million unit mark, but there are only two questions about first week sales: “Is the Adele album going to be huge? Or huger?”
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