Cultural dominance. History-making album sales. Sold-out stadiums. Swifties . Add them up, and Taylor Swift's current moment has little precedent in pop-music history. Before you see TaylorSwift at Sofi , read how Taylormania took over the world:
,” which entered the chart at No. 1. Swift was the first woman in history — and just the third artist overall — to chart four albums that high at the same time.
Yet as her music grew slicker — and her closely scrutinized romantic life ever more celeb-studded — Swift’s most devoted fans continued to perceive her as the unflinching diarist they’d discovered as kids. Known as “Taylor’s Versions,” the remakes have been enormously successful. “Speak Now ,” which came out July 7, scored the biggest opening of any album released so far this year, moving the sales-and-streaming equivalent of 716,000 copies in its first week of availability.
Swift said the debacle was comparable to surviving “several bear attacks,” while Live Nation’s president, Joe Berchtold, was hauled before the Senate Judiciary Committee to explain the company’s tech meltdown.“These kinds of concerts are not a new phenomenon, but what’s changed is the ticket price,” says Sanjay Sharma, a finance professor at USC’s Marshall School of Business. “But privileged people in this new generation are spending on live events.
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