It’s the year 2040. The United States now boasts the most effective and efficient medical care in the world. It's a stunning reversal. The $1 trillion question: How did it happen?
and author of the bestselling book “An American Sickness.” Her solutions focus on giving power back to the patient. Rosenthal uses her media platform to fight for greater transparency. Assuming American healthcare is radically better by the year 2040, was it because doctors and hospitals were required to disclose their pricing and quality outcome data in ways that patients could understand and use? Every voter needs to be “a healthcare voter,” says Rosenthal.
, guest number four on season two, is a primary care physician and author of “Reframing Healthcare: A Roadmap For Creating Disruptive Change.”Neuwirth believes American healthcare providers should adopt what he calls “a marketing mindset.
There you have them, 12 “game-changing concepts” inspired by six unique minds: a social-media expert, a medical historian, a marketing-minded physician, a civic journalist, a business guru and the leader of an offshore hospital system. For additional information on each guest, listen to the
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