Isamaya Ffrench's debut beauty collection takes inspiration from BDSM, 'industrial Berlin,' and all things latex.
All products featured on Vanity Fair are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.about my work being transformative, but actually the way I use makeup is just to be more of myself,” says Isamaya Ffrench on a spring afternoon.
The Londoner has long played the wizard behind the curtain, painting experimental runway looks and advising cosmetics houses . But the conventional wisdom that rules the beauty industry—“all pretty same-y,” as she puts it—doesn’t factor into her debut brand, Isamaya. “The idea of having the same thing on a shelf for 10 years doesn’t make sense to me.” Instead, she envisions a series of collections, each a portal to a “whole new world.”lands online today, with a pre-sale ahead of a July 4 launch.
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