Is your beauty routine empowering? It is for these 3 women: R29xTarget ad
The beauty of a perfectly honed regimen is that it requires little to no thought. Its ritualistic nature provides a sense of comfort, of familiarity, of reliability. And coupled with the fact that it’s typically uniquely tailored to each individual makes it that much more special.
And while it’s easy to dismiss something as ordinary as an everyday beauty routine, these three women — Kaitlynn Hong, Reva Bhatt, and Hannah Woldetsadik — in partnership withand makeup artist Jaleesa Jaikaran, are here to shed light on how empowering it can be. Their go-to looks might feel unconventional to some and out-there to others, but to these women, they're a source of pride, power, and confidence.
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