'You are selling dreams. That is what gets people to buy tickets and TV subscriptions” With English clubs spending £1.9bn on players in the transfer window, is big business more fun than big matches? ✍️ mjshrimper
, spending more in one window than they had shelled out previously in the club’s entire 157-year history.’s most popular story was our rolling coverage of all the done deals.It will be the same at sports outlets around the world and their transfer specialists will beIf you look at the most searched-for words on Google, “transfer” beats “Premier League” most days in January and August, even though games are being won and lost, stars made and managers sacked.
video game, Football Manager and Fantasy Football — become more convinced in their opinions about deals completed and collapsed than older fans were? Or do they just know more about players in other leagues than fans from the analogue era did? Because if you, like me, have spent much time with young football fans this summer, you will be wondering if they actually prefer transfer talk to the matches.
“Transfer gossip is something that’s short-term and easy to record. You can also see links to our use of social media and mobile devices — we can follow this minute-by-minute in a way we couldn’t previously.’s Ultimate Team, and maybe even before this with Panini sticker books. It is about being able to collect the best team, over a short period of time.
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