Woodbridge, a wallet-friendly label, has introduced the wine-based carbonated drink.
The back story Does the wine world want in on the hard-seltzer scene?
And it is indeed made with wine — specifically Shrivastava says the beverage combines Woodbridge White Zinfandel and natural flavors “with the perfect level of carbonation to achieve the classic soft drink sensation.” For Woodbridge, which is now part of the wine and spirits conglomerate Constellation Brands STZ , the introduction of wine soda is part of a broader “Wine Your Way” campaign to give wine a new, fun identity. Woodbridge has also come out with other fruity wine-based beverages, such as its Fruitful Blends and Sparkling Infusions lines.
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