There’s more to watch than ever, but series have fewer episodes—and fewer seasons—to prove themselves
The series’ devastating final episodes showed the cumulative weight of the characters’ choices, as well as the benefits of a long run.The advertiser-driven rules that prompted the industry to make lots of hours of TV—i.e., lots of ad slots—are by no means gone, but they’ve faded in importance. For Disney+, HBO Max, Hulu, Netflix, Peacock, Amazon, CBS All Access, and many others, grabbing and keeping millions of monthly payments has become the Holy Grail.
The state of affairs I’ve described troubles the dozen or so TV professionals I spoke to, on and off the record. “We’re not just watching things to be distracted. We’re watching things because we care,” observed the first streaming showrunner mentioned earlier. “Obviously, this is a business. These shows cost money to make, but the parts of TV that illuminate something, that might carry deeper meanings—at times, it feels like they’re getting discarded a little bit in this race for more and moreBrevity is often the soul of wit—and even of soul.
The TV industry—which remains dominated by creators who are white, male, able-bodied, cisgender and straight—has begun to crack open the door of opportunity. But how can rising creators become the next Norman Lear or Shonda Rhimes if all they ever get to make are shows that don’t last? Maybe people just want shows that don’t demand much commitment. But I note how many people under 30 can quote from the O.G.
Television used to be patronized and insulted when it wasn’t ignored. Not anymore. In recent years, it has evolved into the colossus astride the entertainment industry. It’s what we turned to when the coronavirus hit; we wanted that comfort, that distraction, that moment that makes us cry—or cheer. Of course, film still matters, but it’s largely the land of expensive tentpoles and small-scale art-house fare.
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