Afeela, the new brand from Sony Honda Mobility, is all about the in-car entertainment experience, not the car itself.
. Pre-orders for the production model will be accepted in the first half of 2025, with the first deliveries to North American customers beginning 2026. That’s about all anyone knows about Afeela. The company has put together a gauzy, touchy video that focuses on the car’s connected features and entertainment capabilities. Notice the full width screens that stretch from door to door and the video displays that take the place of door mirrors.has done a deep dive into Afeela.
Jominy addeed, “From Honda’s perspective, they’re basically getting a client or customer to help pay for their own EV development and to catch up. There definitely is some kind of hesitation on Japanese automakers to really go fully into the electric car space, but I think they are recognizing that this is where things are heading. It seems from Sony’s perspective, this is a full integration of its users, from home to work via your car and everything in between.
Afeela isn’t about profiting from selling individual cars or dealerships making money from repairs. It’s about longer term leases and financing terms with owners paying for various upgrades and features through the life of the vehicle,says. Tyson Jominy thinks the transition to subscription features is “inevitable,” especially with car companies having to stick to price limits under thefor their vehicles to qualify for tax incentives.
Autonomy: Autonomous intelligence for mobility. Where we aim to create the essential foundations for safety and security. Using sensors and many intelligent technologies, we will realize mobility with peace of mind.
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