Neil Gaiman's TheSandman is receiving a lush adaptation at Netflix, but is the streaming juggernaut the right home for such subversive and abstract material?
The Sandman, Neil Gaiman’s iconic and seminal exploration of dreams, fantasy, and the occult, is getting a lush adaptation on Netflix. Famously described by Norman Mailer as “a comic strip for intellectuals,” The Sandman is among the finest pieces of storytelling and artistry we’ve seen in the comic book genre. It is famously challenging, thought-provoking, philosophical, and unwilling — or perhaps unable — to confine itself in any given category.
The problem with Netflix Netflix started the streaming boom we are currently living in, building its empire through acquired and, eventually, original content. The streamer became known as the land of “yes,” throwing copious amounts of money at top talent in an effort to place itself as a legitimate film and television studio. And it worked … well, kind of, anyway.
The Sandman | Official Trailer | Netflix Will the metrics be on The Sandman‘s side? Gaiman’s comic is a slow burn if ever there was one, featuring weighty and, at times, demanding themes blended into a story that tries and barely succeeds in acting more traditional. The Sandman deftly juggles metaphysical concepts and ideas, personifying them with compelling characters that make the journey more engaging, if not necessarily more digestible.
Who is talking about this? Circling back to First Kill, its showrunner, Felicia D. Henderson, also blamed Netflix’s lack of marketing for the show’s abrupt cancellation. Indeed, the streamer is infamous for never putting any marketing effort whatsoever into some of its freshman shows, and for years, it didn’t need to. People ended up watching anything on Netflix out of boredom or genuine engagement with the platform’s catalog.
The Sandman | The World of The Endless | Netflix Aware that Gaiman alone wouldn’t sell the show, The Sandman lived up to its geek credentials by having a significant presence at this year’s Comic-Con. The show had a panel with most of the major players, debuting a trailer that looked promising and gave fans hope for a show that didn’t bastardize the source material as many other Netflix adaptations do — I’m looking at you, Persuasion. But was it enough? No, it wasn’t.
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