Is Fairfax Avenue Dead as the Streetwear Hub of L.A.?

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Is Fairfax Avenue Dead as the Streetwear Hub of L.A.?
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The Supreme store that has anchored the scene since 2004 is moving out.

Last summer, Crooks & Castles, on Fairfax since 2013, closed its doors to concentrate on e-commerce sales.

Since the pandemic, pedestrian traffic on Fairfax Avenue has declined. One sales associate at Aape, the streetwear diffusion line for Japanese label Bape, remembers the days when both sides of the thoroughfare were filled with customers. Now about half that number show up. Many retailers feel the streetwear stretch will eventually turn into restaurant row. That is already starting to happen. They point to the empty storefronts across the street from Supreme that many streetwear brands left during the pandemic, creating a current 30 percent vacancy rate.

But with retail rents at $48 to $72 a square foot per year compared to $50 to $80 on higher-end L.A. shopping streets, Fairfax Avenue is still an affordable place to be. It doesn’t hurt business that there is a popular flea market selling handicrafts and vintage items every Sunday in the Fairfax High School parking lot a few blocks away.

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