Some analysts say Cyber Monday still has legs, despite people shopping online 24/7/365 — here's why.
If Cyber Monday was a person, it would be nearly old enough to join the military. But with the e-commerce creation just days away — in a retail landscape awash in online deals and concerns about tamer sales growth — some have begun to wonder whether it is still relevant.
See also: Black Friday shopping expected to find a resurgence as inflation drives demand for bargains Still, there’s some sense among analysts that big, beacon discount days — Black Friday being the other one — could get a bigger bump this year from inflation-conscious consumers, who might try more aggressively to knock off items on their shopping lists on days when stores are selling those items at their cheapest. But Pandya said more muted sales growth from those days, and the rise of more deals surrounding them, could make Cyber Monday and Black Friday less important in the future.
“Discounts for toys have hit a record high, peaking at 30% in the first three weeks of the season,” Adobe Analytics said in an email on Wednesday. “At these levels, consumers won’t need to wait until Cyber Week for deals. In fact, many are not: Online sales of toys are up 172%, when compared to daily average sales last month .”
“As the third quarter progressed, we saw moderating sales growth across many of our businesses, as well as increased foreign-currency headwinds … and we expect these impacts to persist throughout the fourth quarter,” Amazon Chief Financial Officer Brian Olsavsky said on an earnings conference call in October.
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