We put Yeti’s $800 V Series cooler up against a classic $100 Coleman to see if there is $700 worth of difference
In a 48-hour test, we pitted Yeti’s new $800 V Series cooler against a classic Coleman that goes for just $100YETI OWES its cult following to the Tundra cooler—and grizzly bears.
In 2008 the Austin-based brand launched the premium cooler category with a lineup that now ranges from $249 to $1,300 for a 19,000-cubic-inch cooler—massive enough to keep a sport fisherman’s trophy-size catch on ice. Known to be virtually indestructible, most Tundras are certified bear-resistant by the Interagency Grizzly Bear Committee—a very real thing. If a padlocked cooler survives 60 minutes of being clawed and swatted, it earns the enviable sticker.
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