A new Bud Light marketing campaign with transgender influencer Dylan Mulvaney sparked debate on whether 'inclusivity' is good for business. Compare potential biases and similarities from foxbusiness, cnnbusiness and newsweek:
Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.
It happens again and again: Nike and social-justice advocate Colin Kaepernick. M&M’s and female “spokescandies.” And last week, Bud Light and its parent company Anheuser Busch were targeted by singer Kid Rock and others after partnering with Dylan Mulvaney, a transgender woman and influencer, in its marketing.
The phrase “get woke go broke,” employed by some conservatives on social media, suggests that brands which employ inclusive campaigns are angering a significant...
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Bud Light's inclusive ad campaigns are good for business, experts say | CNN BusinessCompany X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.
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PolitiFact - Anheuser-Busch CEO didn’t resign after Bud Light partnered with Dylan MulvaneyAnheuser-Busch’s partnership with transgender social media influencer Dylan Mulvaney has sparked backlash from conservat
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Dylan Mulvaney says she's 'an easy target' amid Bud Light boycottThe transgender TikTok star has also opened up on her dating life and wanting to start a family in the future.
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Bud Light’s partnership with a trans influencer sparked a right-wing boycottNotable Republican figures are boycotting Bud Light after the beer company partnered with transgender influencer Dylan Mulvaney. Here's what you need to know.
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Fact Check: Did Anheuser-Busch CEO resign over Bud Light fallout?A viral post claimed the company's CEO resigned as a result of anti-trans backlash against the company.
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