17 advertising and marketing startups that investors say are poised to take off despite the coronavirus
CabinetM pitches technology to marketers that categorizes all of the vendors they work with and identifies any overlaps in companies that do the same thing. Marketers use CabinetM's technology for vendor audits and to identify companies to trim.It's common for CMOs to work with dozens of adtech and martech companies but not understand what they all do. CabinetM gives marketers a look at the areas where they may be overspending and underspending.
"There are a lot of audits happening today [and] all of the departments do their own negotiations," she said. "This streamlines the processes."What it does: Canva is a free online design platform that marketers use to create assets like social media posts, videos, and media kits with a paid tier that gives users more tools including a library of images and backgrounds. The Australia-based company claims 30 million monthly users and is valued at $6 billion after closing a $60 million round of funding from Blackbird Ventures and Sequoia China in June.
"It is a fundamental need that most people probably thought was covered by Powerpoint and Getty, but the Canva entrepreneurs reimagined the category," he said.Gravy Analytics is one of a handful of marketing firms that collect and analyze location data for marketers and helps them target messages to audiences and verify the places where consumers visit.Privacy laws like California's Consumer Privacy Act have restricted how marketers can use consumer data.
"In a COVID-19 world, understanding location and population movement is absolutely critical for public health and business planning," he said.
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