Instagram will shove ads into more parts of the app
In addition, the company is experimenting with new formats for ads in Facebook and Instagram Reels. These include a"post-loop" format — skippable ads lasting between four and 10 seconds that play after a reel. After the ad finishes, the reel will play again. The company is also testing image carousel ads, which you may start to see at the bottom of Facebook Reels starting today. In addition, brands will have access to a free library of music to use in Reels ads.
As for how many ads you'll actually see, that may be different for each person. You may or may not see more of them, but they'll at least pop up in places where they weren't present before."The number of ads across the platform varies based on how people use Instagram," an Instagram spokesperson told Engadget."We closely monitor people’s sentiment — both for ads and overall commerciality.
It doesn't seem that Meta is considering the sentiment that some people don't want to see ads at all. The companyThis post originally stated that ads would appear in a profile's grid view. They don't show up there, but they can appear in the profile feed. All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.
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