You can still double-tap your secret crush’s new Instagram post from the beach, but seeing how many others liked the photo could soon be a thing of the past.
Instagram announced that it’s going to test hiding public"like" counts for some of its users in the U.S. next week.
“It’s about young people,” he said at the conference. “The idea is to try depressurizing Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.” Although getting input from the business community is essential, Mosseri said the company would do what’s best for users.
Facebook, which owns Instagram, has done some of its own experimenting with likes but there are no publicly known plans for a broad rollout or test in the U.S.
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