Instagram's creator marketplace could see an influx of brand deal opportunities as it opens up to 3rd-party platforms and agencies
Some creators have been unimpressed with the marketplace due to a lack of opportunities.
Despite being less than a year old, Instagram's test of a creator marketplace has already had its share ofThe marketplace, which was pitched to creators and brands as an influencer-marketing and monetization solution, started out with high expectations. Creators were excited about the feature, and in its early testing days, the brand sponsorship rates were"relatively competitive," according to influencer talent manager Ali Grant.
The third-party influencer platforms include big names within the creator economy like Captiv8, CreatorIQ, and Aspire. Creators often use these platforms, which offer their own marketplaces, as a way to connect with new brands and discover opportunities to make money as an influencer.
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