When you’ve built a successful business and exited, pass it on: After you succeed, help others do so, too.
Contrary to the advice she now gives mentees; they did not do a business plan. The two winged it. As a results-oriented person, Benjamin focused on revenue."What was the gaming industry going to buy?" she said. The duo took a consultative approach, often giving away advice to prospects in the beginning. In reality, they were getting feedback from the market on the pain points and possible solutions.
"By 2016, we were cooking with fire," said Benjamin."The sales cycle was shortening and revenue per client was increasing. Big companies were sniffing around us." It was time to raise money. They completed a Series A round for a little more than $1 million, which allowed them to beef up the dashboard. The result was that usage increased dramatically.
"You don't meet your acquirer at the altar," she said. Through the years, they stayed in touch with Nielsen. In the beginning, conversations were once a year but, as SuperData's reputation grew, conversations increased to quarterly."A lot of Nielsen's innovations come from outside the company. They do a good job of keeping an eye on what's happening in the industry.
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