Inside the White House's attempt to message its way out of the coronavirus crisis

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Inside the White House's attempt to message its way out of the coronavirus crisis
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"We have got to get our arms around this, given the 90-day stretch we are heading into,” said one official, describing a critical communications push often undercut by the president himself.

WASHINGTON — The White House's attempts to message its way out of the coronavirus crisis with a ramped-up public safety campaign this month have run into a pair of internal roadblocks: a lack of dramatic, concrete policy actions to match the communications push and a president who often struggles to follow the same talking-point playbook as his team.

But he has also been seen repeatedly without one in recent days, promoting a video this week of a controversial doctor who incorrectly claimed masks and other social distancing measures weren’t necessary because there was a cure for the virus. Story continuesAt least one governor and Trump supporter was unmoved: Tennessee Gov. Bill Lee said he wouldn’t be closing bars or mandating masks statewide, despite Birx’s calls to do so. Trump ally Rep. Louie Gohmert, R-Texas, who tested positive for the coronavirus Wednesday just before traveling with Trump on Air Force One, even suggested he may have gotten infected by wearing a mask.

Senior adviser Kellyanne Conway said earlier this month that she believes Trump’s declining poll numbers are related to his absence from the response — which has drawn low marks in recent surveys — and pushed for him to resume regular coronavirus briefings, which have been shorter and generally more scripted than in the past.

Among the 14 states identified by the White House as hot spots, with more than 10 percent of tests coming back positive, officials see another 14 at risk of becoming the next Florida or Arizona, according to an internal report first reported by the New York Times. Those states with positivity rates of 5 to 10 percent include a number of battleground states, such as Ohio, North Carolina and Wisconsin.

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Inside the White House’s attempt to message its way out of the coronavirus crisisInside the White House’s attempt to message its way out of the coronavirus crisis'We have got to get our arms around this, given the 90-day stretch we are heading into,” said one official — describing a critical communications push often undercut by the president himself.
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