Inside the Team at Facebook That Dealt with the Christchurch Shooting

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Inside the Team at Facebook That Dealt with the Christchurch Shooting
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In 2019, 4,000 people watched a live-streamed video of the mass shooting in Christchurch, New Zealand. No one reported the video until almost 30 minutes in.

on March 14th, Jay, a thirty-eight-year-old Facebook employee with parted hair and perpetual stubble, was sitting in his living room, in Austin, Texas. His kids were in bed, and he had just turned on a cooking show on Netflix and pulled out his work laptop to send some e-mails. On his Facebook feed, he learned that, roughly two hours before, a man had entered, and opened fire.

Facebook Live was launched in 2016, and we are still grappling with the possibilities of the medium. Since its early days, it has been used to share the antics of children with their grandparents, broadcast amateur cooking shows, and record academic panels, but it has also been exploited to showcase violence. In 2017, a group of teen-agers kidnapped and tortured a man with mental and developmental disabilities and streamed video of the event to their friends.

Such scenarios, for better or worse, force tech companies to do the delicate work of determining whether a video of violence ultimately serves a harmful or noble purpose. In the case of the Christchurch shooting, Facebook decided that the danger of the video becoming a tool of extremist propaganda outweighed its informational value. The danger of violence spreading through imitation has long been documented.

To remove videos or photos, platforms use “hash” technology, which was originally developed to combat the spread of child pornography online. Hashing works like fingerprinting for online content: whenever authorities discover, say, a video depicting sex with a minor, they take a unique set of pixels from it and use that to create a numerical identification tag, or hash.

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