Inside the ropes at LIV Golf’s Saudi Arabian homecoming

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Inside the ropes at LIV Golf’s Saudi Arabian homecoming
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The Saudis have pledged billions to disrupt golf and alter the kingdom’s reputation. At a tour stop in Jeddah, their efforts were on full display.

for their LIV play, not increasing tension between bin Salman and President Biden as Saudi cozies up to Russia.“It's such an awkward time zone,” Patrick Reed said as part of an explanation for why he hadn’t followed the news and couldn’t possibly comment on it. “Everything will work out.”

“I see people playing, and I want to play,” one volunteer says, taking a break from killing time with her friends near the 18th tee box to conduct a short interview with a media relations consultant listening in. “It’s like, look, this is our first championship golf course that we’ve made here on the Red Sea, and wait to see what’s coming,” Othman Almulla, the kingdom’s first pro golfer, says on the course one afternoon. “All Saudi is doing is saying, ‘Look, we have a lot of really, really good things happening in the country, and we just want you to come see it.’ I think we can come off as being misunderstood.

Now he urges patience. Good things are coming, he assures doubters. Just wait. Neom and the Line and a rejuvenated Jeddah. Assiri has even come around on his wife and sister getting their driver’s licenses, and not long ago someone asked whether he would like to add a girls’ team to his soccer coaching duties.

“If a player wins a golf tournament in a forest and no one sees it, does it count?” PGA Tour golfer Joel Dahmen posted on Twitter.2022 was a beta test with a few simple objectives from its financial backer: bring the concept to life, sign golfers and play an actual season. Atul Khosla, LIV’s president and chief operating officer, says it used the eight events to produce a TV-ready broadcast and gather 150,000 data points that reveal what spectators want and what they could live without.

And if Phase 2 fails? Or LIV gets boxed out of the crowded sports conversation? Or the kingdom’s millennial leader trains his focus on something new?

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