ManningCast is doing more than just giving sports nuts something to talk about. “This gives the network an opportunity to bring in a different kind of fan who is interested in a different kind of experience,” says CAA’s co-head of sports broadcast.
to join the in-studio broadcast team for their flagship “Monday Night Football.” Now they may be happier that he turned down those overtures.
The Mannings have captured, on average, 13% of the total audience for ESPN’s “Monday Night Football” during the regular season, according to Octagon, a sports-marketing firm owned by Interpublic Group, and 10.6% including the Wild Card game that was also broadcast on ABC. “There’s some real engagement there,” says Daniel Cohen, Octagon’s senior vice president of global media rights consulting.
“That’s part of the secret sauce,” says Magnus. “It’s very casual. It’s very informal,” and besides, no one is on the Mannings’ case to sound like polished sports analysts. “I think fans are fine with that. If you want the high-end platinum production experience, you can go over to ESPN and see what’s up on ‘Monday Night Football.’”
But the success of the ManningCast has programmers questioning whether it was lightning in a bottle or whether it’s a format that can be applied to other conceits. Can ESPN — or anyone else — launch a ManningCast-like program that becomes just as popular? Or even expand the idea? But the ManningCast is opening eyes about the potential of such programming. ESPN is putting enough firepower behind the concept to turn it from a clever one-off to a sustainable format that fans can expect to see semiregularly. The Mannings are under contract with ESPN for two more years, says Magnus, who thinks there’s more that can be done to up the ante on the alternate telecast. “Is that replicable?” asks Patrick Crakes, a former Fox Sports executive who now works as a media consultant.
ESPN executives are trying to fine-tune a format that so far seems to work because of its looseness. Do the brothers need more guests? Should they not have as many? And ESPN could have some soul-searching on its hands if Peyton Manning and other investors make a successful bid to buy the Denver Broncos, as has been speculated. How can the network have someone who has a vested interest in one of the teams talking about NFL games, players and policies? “It depends, I suppose, on how it happens.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
How to stream Cleveland Cavaliers games without cableAfter being dropped by YouTube TV, Hulu + Live TV and FuboTV, Bally Sports Ohio is still available on one streaming service.
続きを読む »
9-year-old shot in head during suspected road rage shooting in Houston: copsThe girl was traveling in a Chevrolet Tahoe with her parents and 12-year-old brother when they saw two other cars racing on the Southwest Freeway at about 9 p.m. Tuesday.
続きを読む »
2 men shot inside Overbrook bar, police sayPolice in Philadelphia's Overbrook neighborhood are investigating after two men were shot inside a bar on Lansdowne Avenue.
続きを読む »
What are the Best Data Analytics Tools? | HackerNoon'What are the Best Data Analytics Tools?' by SaajanSharma3 dataanalyticstools dataanalysis
続きを読む »