Popeyes may be getting a lot of publicity, but the fast-food chicken wars are fierce
It estimated that Sunday traffic at Popeyes outlets was up 300% over the normal baseline, compared with increases of 255.6% and 243% on the original launch days of August 23 and August 24, respectively.
By 2019, that swelled to 25,106 – an increase of 40%. And, fast food chicken revenue has nearly tripled this decade, from about $17.5 billion to $43.2 billion, up 146%. Within the fast food chicken field, Chick-fil-A is the clear leader, but its competitors are racing to keep up. Here’s a look at each company, and their chicken sandwich.: With 27.9% of the market, Chick-fil-A is the company that every fast food chicken player watches. Chick-fil-A is privately held, but IBISWorld estimates that its annual revenue in 2019 will be about $9.6 billion, which is up 11.3% over the past five years.but its flagship is the Chick-fil-A Chicken Sandwich. It sells for $3.
, the Crispy Colonel Sandwich, which costs $4.59, and Chicken Littles, which are mini sandwiches available for $1.69. It also offers sandwiches in limited time flavors, such as its current lineup of Smoky Mountain BBQ, Georgis Gold and Nashville Hot.Popeyes:
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