As the cofounder of Chillhouse, which started as a Lower East Side destination and first-of-its-kind nail salon and massage boutique with a full-service café, Ramirez-Fulton’s “always on” workflow style has helped the Chillhouse brand grow from brick and mortar location to lifestyle empire.
Photo Credit: Alec Kugler
“The Soho flagship was not anything we intended on. When we opened up the first location it was like wildfire, it continued to grow — as far as our online presence, our customers, our membership — business was good,” Ramirez-Fulton shares. So how does a national brand’s growth stem from the success of one brick and mortar location? Ramirez-Fulton shares some of the ways that Chillhouse is successfully expanding, and doing anything but standing still.
Speaking of loyalty: Chillhouse launched a membership program in 2019, which helps the brand scale up and maintain attainable pricing. “Our goal is to really push forward with membership.
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