Ferrari this month opened its third 'tailor made center' in the world, a 6,600-square-foot showroom on Manhattan's Park Avenue that allows buyers to fully customize their rides, choosing fabrics, leathers, woods, paint colors and wheels.
It's a 6,600-square-foot showroom on Manhattan's Park Avenue where buyers can fully customize their rides
While Ferrari has long allowed customers to choose basic features of their cars, the tailor made program takes personalization to a whole new level, adding between 20% to 100% to a car's price.Source: CNBC Ferrari launched the tailor made program in 2011, with a single design center at its factory in Maranello, Italy. It was meant to harken back to Ferraris in the 1950s, when each one was designed specifically for each customer.Source: CNBC
Being able to buy a tailor made Ferrari makes you a member of a highly elite club. Ferrari only makes about 200 to 300 tailor made cars a year, out of a total production of 9,200 cars last year. Buyers have to apply for the chance to buy one and having a tailor made Ferrari instantly gives the owner status among collectors — and often a higher resale value.Ferrari is coy about what qualifications a customer needs to become a tailor made customer.
Clients chosen for the tailor made Center are given a personal designer to walk them through the process, which can take a half-day or more. There are so many choices that Ferrari helps clients start out with one of three design themes. There is "Scuderia," where the aesthetics are inspired by Ferrari's racing history. There is "Classica," modeled on Ferrari's classic touring cars of the 1950s and 1960s.
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