Here's how DuaLipa didn't let the pandemic stop her from successfully releasing her album
“She has put forward -- on a personal level and what her management team has built around her -- a social media presence so strong that when you do go check it out, you don’t leave,” says Light. “Excuse the corny phase, but it’s become really sticky.”’s singles climbed the Billboard charts. Lead single “Don’t Start Now” peaked at No. 2 on the Hot 100, while follow up singles “Break My Heart” and “Physical” have peaked at Nos. 21 and 60, respectively, so far.
Light says Lipa’s team knew they had the right pieces in place, a large one being radio. Chester recalls how he and Dua visited stations long ahead of the album’s release to storyboard the campaign out in-person. “We did a lot of that work early on,” he says -- which allowed radio to lock in its strategy long before the world started to change, and help secure airplay for a single he acknowledges “sounded like nothing on the radio.
“Everyone mobilized globally very well,” adds Mawson . “We’re really strong with our set-up and our infrastructure, and we have a lot of very talented people in-house that we can rely on.” Even so, he believes a successful campaign comes down to one thing: “Have music that’s amazing, that always works.”
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