Dr. Dennis Gross Skincare is going big — and it’s going abroad.
To that end, the company is entering a slew of new regions — China, India, Indonesia, Turkey, Saudi Arabia, Qatar, Kuwait, Oman and the United Arab Emirates — in partnership with Sephora. The brand will also go into France’s Galeries Lafayette, Ireland’s Brown Thomas and the U.K.’s Liberty London, an expansion in an existing territory.
The brand took a measured approach to expansion before going wide. “Early on in our international expansion, we focused more on English-speaking countries,” Gross said. “Australia’s been a huge partnership, and we love Mecca.”“The U.K. is a gateway to countries around the world. The Middle East, Asia, when you go to the U.K., that tourist is shopping at Harrods, Selfridges and Harvey Nichols. We were really laying the groundwork to build our brand awareness and our presence in the U.K.
“The impetus for China, or at least to step on the gas, was when the restrictions around animal testing were lifted. Sephora China was after us as one of their first key launches,” she continued.Given its population size, multiple
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