A new pop-up at Westfield World Trade Center is putting both sustainability and a new crop of up-and-coming designers front and center.
The pop-up shop is done in collaboration with Chashama, an organization that not only works with property owners to transform unused real estate, but through its Storefront Startup program, gives small businesses the opportunity to occupy the space for their creative projects.
“I’m really looking for people who are being socially conscious about what they create and thinking about the impact on the environment,” the designer said. “To save something that might have a slight imperfection, I would say just put a patch on it, or a button on it, or dye it. Any simple thing that you can do to give it another life, do it. Don’t just throw it away,” she said.
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