Influencers and brands stop marketing to focus on protest messaging - Business Insider

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Influencers and brands stop marketing to focus on protest messaging - Business Insider
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Many influencers and brands have stopped their marketing campaigns to focus on messaging around the George Floyd protests

to protesters following George Floyd's death, after a Minneapolis police officer kneeled on his neck for nearly nine minutes on May 25.

"The nation is hurting, and we're figuring out the best ways to show sensitivity and support for our communities," said Mae Karwowski, founder and CEO of the influencer-marketing platform Obviously. "Two things we did immediately were extending posting deadlines on active campaigns and setting later start dates for campaigns that are coming up."

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