Perpetrators of such unfair trade practices could be prosecuted under the country's consumer protection law. Read more at straitstimes.com.
NEW DELHI – Imagine you are booking a flight through a travel Web portal. It claims – falsely – that only two tickets are left on the flight you have chosen, creating a misleading sense of urgency that compels you to book the seats immediately.
This follows a letter sent out by the Department of Consumer Affairs on June 28 to major online platforms in India asking them to desist from using dark patterns. Other common forms of dark patterns identified by the government include “basket sneaking”, where firms add additional products or services to a shopping cart without the user’s consent, and “subscription traps” that make it easy for consumers to sign up for a service but difficult for them to opt out.
Ms Manisha Kapoor, Asci CEO and secretary-general, told The Straits Times in an e-mail that dark patterns, which often also trick users into sharing more personal information than intended, undermine consumer trust and confidence. This change came after the European Commission took action in 2021 following a complaint by the European Consumer Organisation, the Norwegian Consumer Council and the Transatlantic Consumer Dialogue.
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