Federal ministers as well as opposition leaders are sitting down with influencers for casual interviews. Read more at straitstimes.com.
NEW DELHI - Political parties in India are wooing social media influencers, opening up a new frontier for their public outreach ahead of the 2024 general elections.
Those who have gone online include the likes of External Affairs Minister S. Jaishankar who appeared on Mr Allahbadia’s show on June 16 and Minister for Road Transport & Highways Nitin Gadkari who was featured on Mr Shamani’s YouTube channel on May 31. This trend of increased influencer engagement is an inevitability given the growth in Internet users in India.
“There is an entire generation of digital natives who would be voting in 2024, those who have never consumed television news at 9pm or opened newspapers in the morning,” said Mr Akash Banerjee, a former journalist and now a news satirist who runs The Deshbhakt channel on YouTube with 3.2 million subscribers.
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