As the coronavirus shuts down sports and keeps fans indoors, a huge opportunity opens for the proliferation of esports.
, which monitor Twitch audiences. The platform has set all-time highs this month in peak daily active users , average concurrent viewers , and number of streamers .
The industry is nascent but not new with consumers around the world. Money has flooded into the space over the last decade to fuel a booming enterprise that has eclipsed $1 billion globally. And plenty of that capital has been supplied by leaders in traditional sports.and Ted Leonsis, owner of the NBA’s Washington Wizards and NHL’s Washington Capitals, led a group that bought controlling interest in Team Liquid, recognized as the most successful esports organization in history.
Denny Hamlin, a three-time Daytona 500 winner, edged out retired driver Dale Earnhardt Jr. for the win in a $40,000 iRacing rig at his house, barefoot with his daughter cheering behind him. NASCAR Hall of Famer Jeff Gordon was one of three people on the call for the 35-car race from a studio in Charlotte. The inaugural event drew more than 900,000 viewers, making it the highest-rated esports television program in history.
A day after announcing plans to proceed without a studio audience, media and non-essential personnel, the league on March 13 postponed that weekend’s competition entirely. Four days later, the league announced it was going remote for the foreseeable future.
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